By Sarah Brownson
if you say "pumpkin spice latte" in the mirror 3 times a white girl in yoga pants will appear & tell you all her favorite things about fall
— Grumpy Cat (@ItsTheGrumpyCat) September 9, 2013
In almost a decade, interest in the Pumpkin Spice Latte has risen by 100 percent, according to Google Trends.
It’s almost as if it’s not officially fall until Starbucks whips out its caffeinated, pumpkin-pie-in-a-cup. Millennials are eating (or drinking, rather) this trend up. The recent popularity has caused for endless Pinterests and Tumblrs dedicated to the drink. Have no fear, this token entity even has its own Twitter — though the tweets primarily consist of retweets of frothy fan-boys-and-girls who’ve mentioned the drink.
DIY recipes for this cinnamon-pumpkin pleasure are as plentiful as the fall color cover photographs on Facebooks across America. (It’s starting to sound good, isn’t it?) So don’t worry about getting thirsty, the Google search returns 600,000 results to choose from.
This measly little beverage (which can most often be found in a white, paper Starbucks cup — as they are the original creators of this craze) gets a lot of heat. Well, at least the people who drink them do. I’ve seen more than one barista scoff when someone orders a delectable fall beverage of the pumpkin and spice nature. They’re almost so big that everyone pretends to be “over it.” But are they? Nowadays, a similar beverage can be found in multiple coffee-to-go places. In fact, similar drinks can even be found in local, more “hipster” coffee houses.
Despite it’s negative reputation, this cult class is in full swing. This year, Starbucks even brought it back via secret code for those who couldn’t wait until its annual debut on Sept. 3 to have their first taste. So the question is, #goodtogo or #epicfail? We give this trend one thumb up, since we need the other hand to hold our latte.